Rudimental - These Days feat. Jess Glynne, Macklemore & Dan Caplen [Official Video]

MusicRudimental38.7M Views

Why This Video Went Viral

This video achieved massive visibility primarily due to strong early engagement signals. Content in the "Music" category typically performs well when it triggers immediate viewer interaction within the first 24–48 hours.

Audience & Engagement Insights

Based on historical trends, videos like this resonate strongly with viewers interested in music content, particularly audiences who engage through likes and repeat watches rather than comments alone.

With 298.4K likes relative to 38.7M views, this video demonstrates above-average engagement efficiency for its category.

Editorial Analysis

Download or stream now at: https://atlanti.cr/thesedays\n\nThis is the official video for our new single These Days featuring Jess Glynne, Macklemore and Dan Caplen - out now everywhere!\n\nClick here to subscribe: http://bit.ly/SubscribeToRudimental\n\nFollow Rudimental\nhttp://www.rudimental.co.uk \nhttp://www.facebook.com/rudimentaluk \nhttp://www.twitter.com/rudimentaluk \nhttp://www.instagram.com/rudimentaluk\nhttp://www.soundcloud.com/rudimentaluk\n\nFollow Jess Glynne\nhttp://jessglynne.co.uk\nhttps://www.facebook.com/JessGlynne\nhttps://twitter.com/jessglynne\nhttps://www.instagram.com/jessglynne\n\nFollow Dan Caplen\nhttp://dancaplen.com\nhttps://www.facebook.com/dancaplen\nhttps://twitter.com/dancaplen\nhttps://www.instagram.com/dancaplen\n\nFollow Macklemore\nhttp://macklemore.com\nhttps://www.facebook.com/macklemore\nhttps://twitter.com/macklemore\nhttps://www.instagram.com/macklemore\n\nDirector | Johnny Valencia\nExecutive Producer | Honna Kimmerer\nProducer | Shabana Mansuri\nProduction Designer | John Lavin\nCinematographer | Justin Henning\nEditor | Jason Koenig & Johnny Valencia\nVideo Commissioner | Dan Curwin