Heartbreaking video of schoolboy Keaton Jones recounting being bullied

News & PoliticsGuardian News1.4M Views

Why This Video Went Viral

This video achieved high visibility primarily due to strong early engagement signals. Content in the "News & Politics" category typically performs well when it triggers immediate viewer interaction within the first 24–48 hours.

Audience & Engagement Insights

Based on historical trends, videos like this resonate strongly with viewers interested in news & politics content, particularly audiences who engage through likes and repeat watches rather than comments alone.

With 12.1K likes relative to 1.4M views, this video demonstrates above-average engagement efficiency for its category.

Editorial Analysis

A Tennessee woman’s heartbreaking video of her tearful son recounting being bullied at middle school has prompted a wave of support from athletes and entertainers.  \nKimberly Jones said in a Facebook post on Friday she had just picked up her son, Keaton, from school because he was too afraid to go to lunch.\n\nSubscribe to Guardian News ► http://bit.ly/guardianwiressub\nSupport the Guardian ► https://theguardian.com/supportus\n\nThe Guardian ► https://www.theguardian.com\n\nThe Guardian YouTube network:\n\nThe Guardian ► www.youtube.com/theguardian\nOwen Jones talks ► http://bit.ly/subsowenjones\nGuardian Football ► http://is.gd/guardianfootball\nGuardian Sport ► http://bit.ly/GDNsport\nGuardian Culture ► http://is.gd/guardianculture\nGuardian Science and Tech ► http://is.gd/guardiantech