Taylor Swift - “New Year’s Day” Fan Performance

EntertainmentABC Television Network•2.7M Views

Also Trended In

GB 2017 (Entertainment)US 2017 (Entertainment)

Why This Video Went Viral

This video achieved high visibility primarily due to strong early engagement signals. Content in the "Entertainment" category typically performs well when it triggers immediate viewer interaction within the first 24–48 hours.

Audience & Engagement Insights

Based on historical trends, videos like this resonate strongly with viewers interested in entertainment content, particularly audiences who engage through likes and repeat watches rather than comments alone.

With 76.5K likes relative to 2.7M views, this video demonstrates above-average engagement efficiency for its category.

Editorial Analysis

This intimate fan performance of Taylor Swift's new song, New Year's Day from her album Reputation was filmed in October in the living room of her Rhode Island home. One hundred fans, who were picked by Swift herself, were in the audience.\n \nSwift invited fans to join her for special early listening parties called “secret sessions” to get an exclusive first listen of her new music before its public release. During the sessions, Swift personally walked her fans through the inspiration and the process behind making each song.\n\nSubscribe: http://goo.gl/mo7HqT

Statistical Breakdown

Market Segment

English

Engagement Est.

76.5K Likes

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