Tide | Super Bowl LII 2018 Commercial | It's a Tide Ad

EntertainmentTide3.0M Views

Why This Video Went Viral

This video achieved high visibility primarily due to strong early engagement signals. Content in the "Entertainment" category typically performs well when it triggers immediate viewer interaction within the first 24–48 hours.

Audience & Engagement Insights

Based on historical trends, videos like this resonate strongly with viewers interested in entertainment content, particularly audiences who engage through likes and repeat watches rather than comments alone.

With 63.2K likes relative to 3.0M views, this video demonstrates above-average engagement efficiency for its category.

Editorial Analysis

A clam? A car? A David Harbour in your bathroom? Oh, I get it. It’s a Tide commercial. Not because of all that stuff, but because of the clean clothes. What else could clean clothes be an ad for but Tide?\n \nAnd the answer to the question you didn’t realize you were asking is yes, that does make every Super Bowl commercial with clean clothes a Tide ad.\n\n► Stay up to date with all of the latest videos by subscribing to our channel right here: https://www.youtube.com/user/tidelaundry/?sub_confirmation=1\n\n► For more great content, visit the Tide website: https://tide.com/en-us \n\nJoin Us on Social:\n► ”Like” Tide on Facebook: https://www.facebook.com/Tide\n► Follow Tide on Pinterest: https://www.pinterest.com/tide\n► Follow Tide on Instagram: https://instagram.com/tidelaundry/\n► Follow Tide on Twitter: https://twitter.com/tide\n► Follow Tide on Google+: https://plus.google.com/+tide/videos