‘Shape of You’: How Ed Sheeran Made 2017’s Biggest Track

News & PoliticsThe New York Times•733.2K Views

Why This Video Went Viral

This video achieved moderate visibility primarily due to strong early engagement signals. Content in the "News & Politics" category typically performs well when it triggers immediate viewer interaction within the first 24–48 hours.

Audience & Engagement Insights

Based on historical trends, videos like this resonate strongly with viewers interested in news & politics content, particularly audiences who engage through likes and repeat watches rather than comments alone.

With 36.2K likes relative to 733.2K views, this video demonstrates above-average engagement efficiency for its category.

Editorial Analysis

How Ed Sheeran, Johnny McDaid and Steve Mac made the most-streamed track of 2017.\n\nRead more: https://nyti.ms/2DdszTk\n\nMore from The New York Times Video: \nSubscribe: http://bit.ly/U8Ys7n\nWatch all of our videos here: http://nytimes.com/video\nFacebook: https://www.facebook.com/nytvideo\nTwitter: https://twitter.com/nytvideo\n\n----------\n\nWhether it's reporting on conflicts abroad and political divisions at home, or covering the latest style trends and scientific developments, New York Times video journalists provide a revealing and unforgettable view of the world. It's all the news that's fit to watch.

Statistical Breakdown

Market Segment

English

Engagement Est.

36.2K Likes

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