CRAZY RICH ASIANS - Official Trailer 1
EntertainmentWarner Bros. Pictures•6.5M Views
Why This Video Went Viral
This video achieved high visibility primarily due to strong early engagement signals.
Content in the "Entertainment" category typically performs well when it triggers
immediate viewer interaction within the first 24–48 hours.
Audience & Engagement Insights
Based on historical trends, videos like this resonate strongly with viewers interested in
entertainment content, particularly audiences who engage through likes
and repeat watches rather than comments alone.
With 70.4K likes relative to 6.5M views,
this video demonstrates above-average engagement efficiency for its category.
Editorial Analysis
Every family has its crazy. Watch the new trailer for #CrazyRichAsians, only in theaters this August.\n—\nCRAZY RICH ASIANS follows native New Yorker Rachel Chu (Constance Wu) as she accompanies her longtime boyfriend, Nick Young (Henry Golding), to his best friend’s wedding in Singapore. Excited about visiting Asia for the first time but nervous about meeting Nick’s family, Rachel is unprepared to learn that Nick has neglected to mention a few key details about his life. It turns out that he is not only the scion of one of the country’s wealthiest families but also one of its most sought-after bachelors. Being on Nick’s arm puts a target on Rachel’s back, with jealous socialites and, worse, Nick’s own disapproving mother (Michelle Yeoh) taking aim. And it soon becomes clear that while money can’t buy love, it can definitely complicate things.\n \nDirected by Jon M. Chu (“Now You See Me 2”) and based on the acclaimed worldwide bestseller by Kevin Kwan, the film features an international cast of stars, led by Constance Wu (“Fresh Off the Boat”); Henry Golding, making his feature film debut; Gemma Chan (“Humans”); Lisa Lu (“2012”); and Awkwafina (upcoming “Ocean’s 8,” “Neighbors 2”); with Ken Jeong (the “Hangover” films”) and Michelle Yeoh (“Star Trek: Discovery,” “Crouching Tiger, Hidden Dragon”). The large starring ensemble also includes Sonoya Mizuno (“La La Land”), Chris Pang (“Marco Polo”), Jimmy O. Yang (“Silicon Valley”), comedian Ronny Chieng (“The Daily Show”), Remi Hii (“Marco Polo”), Nico Santos (“Superstore”) and Jing Lusi (“Stan Lee’s Lucky Man”).\n \nColor Force’s Nina Jacobson (“The Hunger Games” films) and Brad Simpson (“World War Z”), and Ivanhoe’s John Penotti (“Hell or High Water”) produced the film, with Tim Coddington, Robert Friedland, Sidney Kimmel and Kevin Kwan serving as executive producers. The screenplay is by Peter Chiarelli and Adele Lim, based on the novel by Kwan.\n—\nFollow #CrazyRichAsians on social media:\nhttp://www.crazyrichasiansmovie.com\nhttp://facebook.com/crazyrichasiansmovie\nhttp://twitter.com/crazyrichmovie\nhttp://instagram.com/crazyrichasians
