Ref to the Rescue | 2018 Kona | Hyundai NFL Super Bowl LII

Autos & VehiclesHyundaiUSA•1.3M Views

Why This Video Went Viral

This video achieved high visibility primarily due to strong early engagement signals. Content in the "Autos & Vehicles" category typically performs well when it triggers immediate viewer interaction within the first 24–48 hours.

Audience & Engagement Insights

Based on historical trends, videos like this resonate strongly with viewers interested in autos & vehicles content, particularly audiences who engage through likes and repeat watches rather than comments alone.

With 230 likes relative to 1.3M views, this video demonstrates above-average engagement efficiency for its category.

Editorial Analysis

This is for all the parents who want to be in two places at once – and how a special referee and his Hyundai Kona became the unlikely hero that came in and saved the day. The first-ever Hyundai Kona SUV.\n\nLearn more at: https://hyundaius.co/2GrpoZQ\n\nConnect with Hyundai online.\nWebsite: https://www.hyundaiusa.com\nFacebook: https://www.facebook.com/Hyundai/ \nTwitter: https://twitter.com/Hyundai \nInstagram: https://www.instagram.com/hyundaiusa/?hl=en\nSubscribe to Hyundai on YouTube for more of our how-to’s, commercials and latest videos: https://www.youtube.com/user/HyundaiUSA

Statistical Breakdown

Market Segment

English

Engagement Est.

230 Likes

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