OK Go - Obsession - Official Video

MusicOK Go4.4M Views

Why This Video Went Viral

This video achieved high visibility primarily due to strong early engagement signals. Content in the "Music" category typically performs well when it triggers immediate viewer interaction within the first 24–48 hours.

Audience & Engagement Insights

Based on historical trends, videos like this resonate strongly with viewers interested in music content, particularly audiences who engage through likes and repeat watches rather than comments alone.

With 61.2K likes relative to 4.4M views, this video demonstrates above-average engagement efficiency for its category.

Editorial Analysis

This video has a lot of flashing colors. If you're susceptible to seizures, be careful, please. Your viewing experience will look significantly better if you manually set your YouTube resolution settings to 1440p or 2160p (for desktop, click the gear icon in the lower right). Just leaving it on “Auto HD” results in some pretty intense distortion during a few sections, because when the the colors and patterns get crazy, there’s actually just too much information flying by for YouTube’s normal HD compression. We broke the matrix. The good people of YouTube have been working with us to solve this (it’s a bit rate limitation issue) over the last 24 hours, but there’s no quick fix, and now it’s Thanksgiving in the US, and we’re all with our families. \n\nWe hope you like it! Many, many thanks to our collaborators at Double A (www.doubleaxokgo.com).\n\nFrom the album Hungry Ghosts, out now everywhere: http://smarturl.it/Hungry-Ghosts\n\nPreorder our new box set on vinyl: https://www.pledgemusic.com/projects/vinylreissuesokgo/\n\nWebsite: www.okgo.net\nInstagram: www.instagram.com/okgo\nFacebook: www.facebook.com/okgo\nTwitter: www.twitter.com/okgo\n\nOK Go\nDamian Kulash, Jr.\nTimothy Nordwind\nAndy Ross\nDan Konopka\n\nDirected by Damian Kulash, Jr. & Yusuke Tanaka\nTechnical Team: Daito Manabe & Rhizomatiks Research\nChoreography: MIKIKO & Elevenplay\nCreative Agency: SIX\nAgency Executive Creative Director : Takeshi Nozoe\nAgency Creative Director: Jin Saito\nBrand Agency: SPA-HAKUHODO \nProduced by AOI Pro.\nFull Credits: http://okgo.net/2017/11/23/obsession-video-credits/