The Null Hypothesis
EducationTom Scott•331.1K Views
Why This Video Went Viral
This video achieved moderate visibility primarily due to strong early engagement signals.
Content in the "Education" category typically performs well when it triggers
immediate viewer interaction within the first 24–48 hours.
Audience & Engagement Insights
Based on historical trends, videos like this resonate strongly with viewers interested in
education content, particularly audiences who engage through likes
and repeat watches rather than comments alone.
With 17.1K likes relative to 331.1K views,
this video demonstrates above-average engagement efficiency for its category.
Editorial Analysis
While I was trying to read a script to a camera in zero-g, the student researchers behind me were trying to prove their own ideas -- or rather, to disprove their null hypothesis. Let's talk about how science works -- and have a look at one of the teams flying in that plane.\n\n**\n\nIf you're a masters or PhD student from an ESA member state, and zero-g sounds like your thing, have a look at the Fly Your Thesis program: http://www.esa.int/Education/Fly_Your_Thesis -- the 2017-18 submissions are closed, but that just gives you time to start planning for next year...\n\n**\n\nThanks to all the team from BrainFly! You can find out more about them here: http://m.esa.int/Education/Fly_Your_Thesis/Meet_the_teams_BrainFly\n\n**\n\nBehind the scenes on the Park Bench: https://www.youtube.com/watch?v=2IrAU3eb1W8\n\n**\n\nPapers cited:\n\nDickersin, K., Chan, S., Chalmersx, T., Sacks, H., & Smith, H. (1987). Publication bias and clinical trials. Controlled Clinical Trials, 8(4), 343-353. http://dx.doi.org/10.1016/0197-2456(87)90155-3\n\nEasterbrook, P., Gopalan, R., Berlin, J., & Matthews, D. (1991). Publication bias in clinical research. The Lancet, 337(8746), 867-872. http://dx.doi.org/10.1016/0140-6736(91)90201-y\n\n**\n\nCamera: Melanie Cowan\nEditor: Michelle Martin\n\n**\n\nI'm at http://tomscott.com\non Twitter at http://twitter.com/tomscott\non Facebook at http://facebook.com/tomscott\nand on Snapchat and Instagram as tomscottgo
