The Making of a Song – “Gorgeous”

MusicAT&T2.0M Views

Why This Video Went Viral

This video achieved high visibility primarily due to strong early engagement signals. Content in the "Music" category typically performs well when it triggers immediate viewer interaction within the first 24–48 hours.

Audience & Engagement Insights

Based on historical trends, videos like this resonate strongly with viewers interested in music content, particularly audiences who engage through likes and repeat watches rather than comments alone.

With 61.0K likes relative to 2.0M views, this video demonstrates above-average engagement efficiency for its category.

Editorial Analysis

Get an unprecedented glimpse into Taylor's songwriting process as she shares personal videos of herself at the piano playing and creating the song Gorgeous. “The Making of a Song” is a revolutionary new series shot by Taylor herself, coming to Taylor Swift NOW on Nov. 13. To watch the series trailer, visit https://go.att.com/MOAS_11.13.\n\nFor more information, visit https://att.com/TaylorSwift.